What Angels Look For

Is your company investor ready?

Ask yourself some basic questions…

Have we presented our numbers properly?

Will the deal make lots of money?

Will we pass the acid test of management?

Are we offering a unique value proposition?

Are we oriented toward the market?

How will investors exit?

Are we prepared to act in partnership with our investors?

Can we substantiate our claims?

SOME OTHER POINTERS…

In Ontario, for example, it is expected that technology-based companies will have already raised $50k+ from family and friends and received funding through a third party such as IRAP. (Business resources)

In addition to general characteristics and sector focus, be ready to present the MBA of your deal:

(M) Market, Model, Money: Be ready to demonstrate an intimate knowledge of and ability to analyze your market, ensure that your business model makes sense in that market and that the aforementioned insights translate into lots of money. Your drive to “relate all things” to return on investment must be evident.

(B) Background: Be ready to talk about your past experiences with transparency and as they relate to the success of this current venture. Can you evidence past performance that will support future success? If there were any hurdles, don’t hide them, tell us how you got over them.

(A) Attitude: Regardless of all other factors, investors need to sense that the new partnership will be an overall pleasant one. Do you have a partnership mindet?

REMEMBER
M: Market, Model and Money
B: Background
A: Attitude

Not sure where to start? Need Help? No problem. Give us a call.